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Staff Profile

Dr Sean Lee

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Position
Lecturer
Faculty
Office of the Provost
School
Faculty of Business and Law
Campus
Bentley Campus
Location
408.Level 2
Phone
+61 8 9266 4389

Brief Summary

Sean Lee is a lecturer at the School of Marketing, Curtin Business School. He holds a Master of Marketing and a Bachelor of Arts in Asian Studies and Psychology and recently completed his doctoral studies on food authenticity, country image and food tourism marketing. His research has been published in publications such as the Journal of Vacation Marketing, Tourism Analysis and the Journal of Travel & Tourism Marketing. Sean is also an ad hoc reviewer for Asia Pacific Journal of Marketing and Logistics, Journal of Vacation Marketing and Journal of Business Research, Journal of Consumer Behaviour, Australasian Marketing Journal, Young Consumers and Journal of Promotion Management. He is also a member of the Luxury Branding Research Cluster and Tourism Research Cluster. 

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Memberships, Awards and Training

Memberships

  • Academy of Marketing Science

Research Awards

  • Runner-Up – “If new is the new old, then what is authentic?” Curtin 3 Minute Thesis 2014
  • Best Poster People’s Choice – “Country branding: Conceptualising product and destination authenticity” CBS Doctoral Students Colloquium 2014
  • Best Presenter – “Country branding: Conceptualising product and destination authenticity” CBS Doctoral Students Colloquium 2014
  • Best Paper Runner-Up – “Country branding: Conceptualising product and destination authenticity” CBS Doctoral Students Colloquium 2013

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Teachings

Sean Lee is currently the Unit Coordinator for:

  1. HOSP2000 Hospitality Industry Management
  2. TOUR3000 Managing Tourism Destinations
  3. MGMT3020 Dynamics of Hospitality Management
  4. MKTG2004 Consumer Behaviour

He also has experience teaching introductory marketing and international marketing units. His teaching achievements include the Sessional Teaching Award in 2013 and 2015. 

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Research Interests

Sean Lee's research interests span across the hospitality, marketing and tourism fields. These include research centered aroud:

  1. Authenticity 
  2. Hospitality 
  3. Destination marketing
  4. Heritage marketing and management
  5. Country-of-origin
  6. Consumer and tourist motivations
  7. Novelty

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Publications


2017

Journal Articles (Research)

2016

Journal Articles (Research)

2013

Journal Articles (Research)

2012

Conference Articles (Research)

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keyboard_arrow_downAdditional publication categories

2017

Journal Articles (Scholarly/Professional)

  • Lee, S., I. Phau, and V. Quintal.. "Exploring the effects of a ‘new’ listing of a UNESCO World Heritage Site: the case of Singapore Botanic Gardens." Journal of Heritage Tourism Inpress.
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