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Services Student Life & Community Engagement & Student Experience Copy of – Strategic Engagement Framework – WORKFLOW COPY

In a crowded student communications environment, the Strategic Engagement Framework ensures Curtin takes a considered, strategic and innovative approach to planning and delivering high-impact student communications.

Embedding Student Voice

The Framework embeds student voice in all levels of campaigns and promotions, including:

Curtin-led campaigns and promotions  Co-led campaigns and promotions  Student-led campaigns 
What this might look like: 

  • Staff apply existing student feedback and insights to campaign planning, design and delivery. 
  • Students embedded within staff teams are involved in campaign planning, design and delivery. 
  • New research is conducted with students if required. 

What this might look like: 

  • Student consultants participate in ideation, planning, design, validation and/or decision-making sessions with staff. 
  • Students embedded within staff teams help drive campaign planning, design and delivery.
 What this might look like: 

  • Students form a project team to drive large campaign planning, design and delivery, with staff assistance and supervision. 
  • Students embedded within staff teams drive small campaign planning, design and delivery. 
Suitable for:  

  • Quick-turnaround campaigns with minimal lead time. 
  • Campaigns where strong student insights already exist. 
  • Campaigns that require thorough organisational knowledge. 
  • Campaigns with highly sensitive or constrained messaging or requirements. 
 Suitable for:  

  • Campaigns that are subject to organisational or compliance constraints, but where student perspectives and creativity are essential for shaping outcomes.  
  • Campaigns where shared ownership and delivery improves relevance, quality and engagement.
 Suitable for:  

  • Campaigns that benefit from fresh, student-focused approaches and delivery methods. 
  • Peer-to-peer campaigns where student voice carries more influence. 
  • Projects where authenticity and grassroots reach are critical 

 

Learn more and get in touch 

The full Strategic Engagement Framework will be available for download in early 2026. 

To request a Tier 1 or 2 campaign or promotion, submit a SupportU request to Digital Student Engagement. 

To discuss a potential Tier 3 or student-led campaign, contact the Deputy Director, Engagement and Student Experience.