It’s important to communicate your research and its significance in order to attract interest from potential funders, industry partners, researchers and research students, participants, the media, and the wider community.
Request marketing assistance
University Marketing supports Curtin’s strategic vision to be a recognised international leader in research. To request marketing assistance and learn more about the Curtin brand, login to the Brand Toolkit.
Promote a project
To promote a project to industry, participants and research students on the research news website, use the digital promotion form on the Brand Toolkit.
Suggest a story
To suggest a research news story, contact the Editor University Marketing: j.long@curtin.edu.au.
Speak to the media
Public Relations provides media and corporate event services to the University to assist in enhancing its reputation. For information about media training and how to become a registered expert, visit the Media Centre.
Use social media
Social media can be used to get the attention of journalists and the mainstream media, and inspire and connect with peers, other researchers and the interested public.
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Promoting your research
The Curtin Public Relations team can assist staff with a variety of media-related activities.
These include:
- promoting research and teaching and learning achievements
- drafting and issuing media releases
- providing advice on how to handle a media interview
- organising media training
- providing advice on expert commentary
- advising on the news value of a story or finding a suitable way to promote a story
- advising on the use of social media to promote news
- developing a strategy to raise the profile of a particular story, person or area.
Within the Curtin Media Relations team there is a dedicated media consultant who works with each faculty to provide media support. To contact the person who assists your faculty please see the Media Relations team listing.
Please note that the contract entered into with the funder may include specific requirements and/or restrictions around publicity. If you are unsure what these are, please consult your Faculty Research Support Team for guidance.
Media procedures
In line with the Academic Freedom Policy, Curtin has detailed Media Procedures. They outline the protocol to be followed in relation to speaking with the media, to provide guidance for academic staff members and to protect the University’s reputation. Please ensure that you read this document before undertaking any media. All academics speaking to the media should also have undertaken media training.
If you would like to know more about the Media Procedures and how it relates to you, or if you are unsure of your responsibilities, please contact the Curtin Media Relations team.
Media tips and training
All Curtin staff should have undertaken media training before speaking with the media. Curtin runs media training session and events – further detail can be found on the media training page.
If you are approached directly by a journalist and are unsure what to do, or want help to prepare for media interviews, the Curtin Media Relations team can offer advice and assistance or organise specific training.
Register as an expert
The majority of the media that Curtin, and all WA universities receives, is through academics commenting within their areas of expertise on issues in the public arena. By providing expert comment, it helps position the University as a thought-leader within the community, and also enhances the reputation of the academic, their school and faculty.
If you want to find out more about expert commentary, please contact the Curtin Media Relations team.
All academics speaking with the media should have undertaken media training.
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Closing your project
Unsure if you’ve covered everything?
Head back to the Closing your project page to check the list.